Kahaani kya hai? Protection Gap ki Tension!
Dekho, India mein insurance penetration GDP ka sirf 3.7% hai, jo global average 7.3% aur US ke 12% se kaafi kam hai. Matlab, hum log wealth banane pe zyada dhyaan dete hain, zaroori risk cover pe kam. Industry ke log bhi keh rahe hain ki pehle protection, phir wealth accumulation.
Isliye companies ab standard policies chhod kar aisi modular, need-based solutions bana rahi hain jo aapki life stage ke hisaab se ho - chahe woh naye parents ho, retirement ho ya health needs. Bancassurance aur digital platforms isko easy bana rahe hain.
Insurance ab kahaan mil raha hai? Har Jagah!
Insurance ab sirf alag se kharidne ke bajaye banking, lending, mobility, aur MSME finance platforms mein bhi mil raha hai. Chhote-chhote products aur usage-based policies aa rahi hain jisse reach badh rahi hai. Par dhyan rakhna hai ki bundling mein customer ki choice aur consent zaroori hai. Tech ke baad bhi, ground par advice dena abhi bhi important hai, khaas kar health aur life insurance ke liye.
Future kya kehta hai?
Post-pandemic logo ko importance samajh aa rahi hai, par abhi bhi log returns pe zyada focus karte hain aur risk cover bhool jaate hain. Isliye government bhi support kar rahi hai. 'Insurance for All by 2047' jaisi initiatives aur kuch products par GST exemptions se yeh aur affordable aur accessible hoga, jisse insurance penetration aur badhega.