Abhi kya hai na, ki reforms toh aaye hain distribution ko behtar karne ke liye, par asli problem toh products mein hi hai. Jo insurance policies hain, woh sabke liye ek jaisi hain. India ki itni diverse population ke liye yeh work nahi karta.
Hanut Mehta ka kehna hai ki current policies itni 'uniform' hain ki woh alag-alag logo ke income aur risk ko match hi nahi karti. Gig workers, gaon wale, ya pehli baar insurance lene wale – yeh sab ekdum alag risk profile rakhte hain. Unko chahiye aise policies jo unke actual usage aur lifestyle ke hisab se banein. Agar 'hyper-personalized', modular aur 'usage-based' insurance models banayein, toh hi yeh gap bhar sakta hai.
Bade players jaise HDFC Life, ICICI Prudential, aur SBI Life ke P/E ratios dekho toh 30 se 50 ke beech chal rahe hain. Matlab market in par bharosa karta hai, par growth ke liye kuch naya toh lana hi padega. Nifty Insurance Index toh steady dikh raha hai, par andar ki problem abhi bhi wahi hai.
Bima Sugam aur reforms ne distribution toh smooth kar diya, par log insurance kyun nahi le rahe? Ek toh products complex hain, upar se saal bhar ka premium ek saath dena, jo logo ki monthly income se match nahi karta. Aur agents par bharosa zyada hai. MSMEs ke liye toh upfront premium dena aur bhi mushkil hai, unka working capital phans jata hai. Yahan premium financing kaam aa sakta hai, jisse installments mein payment ho sake.
Traditional underwriting ke liye formal income proof chahiye, jo gig workers ya chote business owners ke paas nahi hota. Alag-alag income patterns aur risk ke liye same product structure sabko cover nahi karta. Policy lapse rate bhi high hai, kyunki cash flow issue aur payment problems hain.
Aage kya? Premium financing zaroor badhega, kyunki log installments pasand karte hain. Aur 'embedded insurance' bhi popular hoga – matlab salary se direct deduction, HR platforms par integration. Yeh sab policy lapses kam karega aur underwriting ko bhi better banayega. Analysts ko growth ka ummeed hai, par product innovation aur digital experience bohot zaroori hai.
