Aise kaise ho gaya yeh sab? (The Deep Dive)
Dekho, company ne January mein total 104,309 units bechi hain, jo pichle saal se 24% zyada hai. Isme Utility Vehicles ka contribution 25% badhkar 63,510 units ho gaya, aur domestic commercial vehicles bhi 22% upar gaye. Matlab gaadiyon ki demand full hai.
Lekin asli dhamaka toh XUV7XO aur XEV 9S models mein hua. Bhai, sirf 4 ghante mein 93,689 bookings aa gayi aur total revenue generate hua ₹20,500 Crore ka! Yeh toh record hai, bhai! Isse pata chalta hai ki Mahindra ke naye models logo ko bahut pasand aa rahe hain aur unka trust bhi kamaal ka hai.
Aur Farm Equipment business bhi peeche nahi raha! Tractor ki domestic sales toh 46% jump kar 38,484 units ho gayi. Aur exports ko mila dein toh total tractor sales 47% badhkar 40,643 units ho gayi, jisme exports akele 72% jump kar gaye. Kehte hain iski wajah Rabi ki acchi sowing aur budget se positive expectations hain.
Itna hi nahi, Trucks & Buses business ne bhi 40% ka growth dikhaya hai, total 3,065 vehicles beche gaye hain.
Basically, M&M ki strategy ekdum sahi lag rahi hai aur woh market share bhi pakad rahe hain. Bas ab yeh booking surge ko handle karne ke liye production kitna badhate hain, yeh dekhna hoga. Supply chain par bhi nazar rakho. Lekin overall picture toh filhaal mast hai!