Russia ki companies ab India mein apna footprint bada rahi hain. Navi Mumbai mein permanent pavilion khul gaya hai aur e-commerce platforms par Russian brands ab seedha competitive entry kar rahe hain.
Russia ka naya strategy: Energy se agle level tak
Ab tak toh hum bas Russia se energy aur defense ki news sunte thay, lekin ab scene change ho raha hai. Russian companies ne Navi Mumbai mein apna ek permanent 'Made in Russia' pavilion khol diya hai. Iska matlab ye hai ki ab Indian importers ko exhibitions ka wait nahi karna padega, wo direct yahan aakar products check kar sakte hain.
Digital route par focus
Sirf physical store hi nahi, inka digital game bhi solid hai. Russian manufacturers ab Amazon India, Nykaa, aur Tira jaise platforms par apne products list kar rahe hain. Russian Export Centre (REC) is poore operation ko handle kar raha hai aur logistics se lekar regulatory requirements tak ka support de raha hai.
Industrial tech mein bhi entry
Baat sirf beauty aur food ki nahi hai. Makfa aur Miratorg jaise food giants ke saath-saath, Russia robotics aur digital solutions mein bhi partnerships dhund raha hai. REC Group ne 2025 mein 103.3 billion rubles ki backing di hai, jo dikhata hai ki wo India mein lambi race ke liye aaye hain.
Indian market par impact
Indian manufacturers ke liye ye competition ka naya round hai. Beauty, processed food, aur industrial tech mein ab local players ko Russian brands se competition face karna padega. Investors ke liye nazar rakhne wali baat ye hai ki ye brands kitni jaldi Indian consumer trust jeet paate hain aur supply chain ko kitna smooth rakhte hain.