India ka abhi global gems and jewellery export mein sirf **8%** share hai. NITI Aayog ab chahta hai ki hum sirf manufacturing nahi, balki high-end design aur branding par focus karein taaki profits badhein.
Bharat ka naya plan: OEM se ODM ki taraf
Ab tak zyadaatar Indian jewellers sirf OEM (Original Equipment Manufacturer) ki tarah kaam kar rahe the—dusron ke design par kaam karna aur polishing karna. NITI Aayog ka kehna hai ki ab humein ODM (Original Design Manufacturer) banna hoga. Iska matlab hai apne khud ke unique designs aur brand banana. Isse margins mein tagda jump aa sakta hai kyunki ab hum 'high-value' products bech payenge, na ki sirf labour charges par jee rahe honge.
Trust aur Transparency ka game
Global market mein ab log natural aur lab-grown diamonds ke beech ka fark jaanna chahte hain. De Beers Group jaise big players bhi keh rahe hain ki traceability aur product ki transparency hi future hai. Jo companies apne gold aur diamonds ka sahi record rakhengi, global buyers unhe hi zyada prefer karenge.
Fragmentation ki problem
Indian market abhi bahut bikhra hua (fragmented) hai, jisme bahut saare chote players hain. Scaling ke liye modernized access to finance aur better infrastructure ki zarurat hai. Aditya Birla Group aur GRT Group jaise bade players pehle hi is structural change par baatein kar rahe hain. Organized players ke liye ye transition ek gold mine saabit ho sakta hai.
Investors ke liye kya hai?
Investors ko dekhna hoga ki kaun si companies apni marketing aur design mein sahi investment kar rahi hain. Profitability badhegi ya nahi, ye aane wale waqt mein design pivot par depend karega. Gold-diamond price volatility aur US-Europe ki demand par bhi nazar banaye rakhna zaroori hai.