Whalesbook
Record Exports, Par Asli Khel Kya Hai?
FY25 mein India ke total exports ₹824.9 billion ko paar kar gaye, jisme services exports mein bhi 13.6% ka zabardast jump dekhne ko mila jo ₹387.5 billion tak pahunch gaye. Yeh sab numbers acche lag rahe hain, par ek badi problem hai – hum log price competition par itna depend karte hain ki quality aur innovation piche reh gaya hai.
Quality Ki Taraf Badhta Kadam
NITI Aayog ke Vice Chairman Suman Bery ne kaha tha ki agar exports mein successful hona hai, toh quality production zaroori hai. Isi baat ko dhyan mein rakhte hue, government ek Export Promotion Mission (EPM) chala rahi hai jisme ₹25,060 crore ka budget hai. Iska maksad hai MSMEs aur dusri companies ki quality, branding aur market readiness ko badhana.
R&D Mein Kahaani Kamzor Hai
Sabse badi challenge hai R&D mein paisa kam lagana. India apni GDP ka sirf 0.64% R&D par kharch karta hai, jabki global leaders 3.23% tak kharch karte hain. China 2.4% aur US 3.47% kharch karta hai. Hamare yahan private sector bhi zyada invest nahi karta, bas 36.4% total R&D spending mein contribute karta hai. Top companies bhi apni sales ka 1% se kam R&D pe lagati hain. Isi wajah se hum unique aur high-value products nahi bana pa rahe hain jo premium price maang sakein.
Challenges Aage Bahut Hain
Price-driven se value-driven exports ki taraf shift karna ek bada risk hai. Iske liye R&D, advanced manufacturing aur quality certifications mein massive investment chahiye, jisse short term mein profit kam ho sakta hai. Bahut saare MSMEs ke liye yeh world-class standards meet karna ek bahut badi financial aur operational challenge hai. Global players ke paas already brand equity aur quality culture hai jisse compete karna aasan nahi.
Future Outlook
Export Promotion Mission aur government ki policies ek support system toh de rahi hain, par quality manufacturing mein global leader banne ka safar lamba hai. Analyst ka kehna hai ki India ki GDP growth 6.9% rah sakti hai FY26 mein, lekin external shocks effect kar sakte hain. Asli success tabhi milegi jab innovation mein sustained investment hoga, private sector R&D pe zyada focus karega aur Indian manufacturers global buyers ko superior value dikha payenge. Sirf low-cost supplier se preferred global partner banne ke liye strategy mein bada change aur excellence ke liye commitment chahiye.