Amazon, Flipkart, aur baaki bade players ab static photos chhod kar creator-led video shopping par focus kar rahe hain. Is strategy se saal **2030** tak **$25 Billion** ka GMV target rakha gaya hai.
Video Commerce hi kyun hai future?
Indian e-commerce mein ab shopping ka tarika badal raha hai. Ab log sirf catalogue dekh kar nahi, balki live stream aur influencers ke demonstration dekh kar kharidari kar rahe hain. Khaas kar Tier 2 aur Tier 3 cities mein, jahan log product quality ko lekar thoda hesitant hote hain, wahan ye 'Trust Factor' build karne ka perfect zariya hai.
Numbers kya kehte hain?
Investors ke liye ye data point kaafi interesting hai:
- Amazon: Inke creator-led transactions ka 70% हिस्सा chhote shehron jaise Bathinda aur Coimbatore se aa raha hai.
- Myntra: Jo shoppers video content dekhte hain, unka conversion rate normal browsing karne walon se 10% zyada hai.
- Meesho: Inhone order-generating content mein 140% ka dhamakedar jump dekha hai.
Investors ke liye alert!
Ye model sirf entertainment nahi, balki customer acquisition cost (CAC) kam karne ki ek badi koshish hai. Analysts ka maan-na hai ki 2030 tak ye segment $25 Billion ka GMV tak pahunch sakta hai.
Lekin ek catch bhi hai—content scaling ke liye tech aur creators par heavy investment karni padegi. Saath hi, agar kisi influencer ke saath koi controversy hoti hai, toh brand trust par seedha asar pad sakta hai. Content production ka kharcha aur profit margins ka balance banana companies ke liye sabse badi challenge hone wali hai.