Whalesbook
Dekho, desi market mein gold ka rate $5,080 per ounce tak pahunch gaya hai, matlab pichhle 2 saal mein lagbhag double ho gaya hai! Iske chakkar mein logon ne sona khareedna kam kar diya hai. Calendar year 2025 mein gold ki total demand 11% kam hui hai, aur jewellery ki demand toh 24% volume mein gir gayi hai. Haan, pese ke hisaab se value badh gayi hai kyuki rate hi itna zyada hai, jewellery demand value 12% badhi hai, par log kam khareed rahe hain.
Isi liye, Titan Company, jo India ki sabse badi jewellery retailer hai (8% market share), ab lab-grown diamonds (LGDs) ki taraf zyada dhyan de rahi hai. India mein LGD market bahut tezi se badh rahi hai, aur yeh $8.31 billion tak pahunch sakti hai 2032 tak (13.73% CAGR se). Aur kyun na ho? LGDs natural diamonds jitne hi chamakdar aur hard hote hain, par 50-90% tak kam price mein mil jaate hain. Yeh younger generation ko bhi attract kar rahe hain kyuki yeh ethical aur sustainable hain.
Pure India ki jewellery market ka size toh ₹85.52 billion hai 2023 mein. Sona toh aaj bhi cultural hai, par mehngai ki wajah se sabse infrequent purchase ban gaya hai. Titan ke paas 3,433 stores hain Tanishq, Mia jaise brands ke saath, toh woh LGDs ka fayda utha sakte hain. Company ki market cap ₹3,50,494 Cr hai aur P/E ratio 85 ke aas paas hai, jo dikhata hai ki investors ko bharosa hai ki Titan badlav ke saath chalega. Q3 FY26 mein revenue 40% badha hai, par yeh bhi price increase ki wajah se hai, na ki jyada log kharidne lage hain.
Toh overall scene yeh hai ki log ab affordable aur ethical luxury ki taraf shift ho rahe hain, aur isme LGDs ka role bahut bada hone wala hai gold ke saath saath.