Whalesbook
US mein recovery ka jaadu dikha!
Starbucks ne America mein apne turnaround efforts ka asar dikhaya hai. Unki US comparable sales 6.2% badhi hain, jo ki analysts ke 3.7% ke expectation se kaafi zyaada hai. Yeh performance 18 mahine ke investment ka result hai jismein stores ko upgrade karna, service fast karna aur marketing badhana shaamil hai. Cold foam aur naye customizable drinks jaise offerings customer spending ko boost kar rahe hain.
CEO ka kya kehna hai?
CEO Brian Niccol ne kaha ki company ke paas ab ek 'repeatable aur durable' momentum hai. Unki strategy stores, staffing aur marketing ko ek saath lekar chal rahi hai, jisse customers wapas aa rahe hain aur zyada kharch kar rahe hain. Yeh sab tab ho raha hai jab doosre markets mein growth thoda slow hai.
China mein situation thodi alag
Starbucks ke liye doosra bada market, China, mein sales sirf 0.5% hi badhi hain. Yahaan competition kaafi tough hai local rivals se. Company ne apna kuch China business ek private equity firm ko bech diya hai, taaki strategy ko adapt kar sakein aur market share wapas paa sakein.
Costs aur Future Plans
North America mein tariffs aur mehngi coffee prices ki wajah se profits par thoda pressure hai, lekin company ko umeed hai ki year ke baad wale hisse mein yeh pressure kam hoga. CEO ka kehna hai ki badi economic issues ko watch kiya ja raha hai, par abhi tak customer spending par uska khaas asar nahi dikha hai.
Starbucks iss saal US mein 150 se 175 naye stores kholne ka plan kar raha hai. Nashville mein ek naya office bhi banega jo South East regions mein growth ko support karega.