Reliance Retail Ne Khareeda Priyanka Chopra Ka Anomaly Brand! Beauty Game Mein Badi Chaal

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AuthorKavya Nair|Published at:
Reliance Retail Ne Khareeda Priyanka Chopra Ka Anomaly Brand! Beauty Game Mein Badi Chaal
Overview

Reliance Retail ne aaj ek zabardast move kiya hai! Unhone Priyanka Chopra Jonas ke haircare brand 'Anomaly' ko officially buy kar liya hai. Is deal se Reliance ka beauty sector mein game aur strong ho jayega.

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Reliance Retail Ne Beauty Mein Utara Hathiyar!

Reliance Retail bhai log, apne beauty business ko ek naye level pe le jaa raha hai. Unhone aaj announce kiya hai ki unhone Priyanka Chopra Jonas ke saath milkar launch kiye gaye haircare brand 'Anomaly' ko poori tarah se acquire kar liya hai. Is deal mein Reliance ko brand ke saare intellectual property (IP) aur trademarks mil gaye hain, matlab full ownership! Yeh step unke growing beauty portfolio ke liye bahut important hai.

Anomaly, jo 2021 mein launch hua tha, apne clean, vegan aur high-performance haircare products ke liye jaana jaata hai. Aur price bhi decent hai. Reliance ab apne vast retail network, jismein 20,000 se bhi zyada stores hain, aur unke Tira digital platform ka use karke Anomaly ko India aur international markets mein push karega.

India Pehle, Fir Duniya!

Sabse pehle toh Anomaly ko India mein local hair needs ke according develop kiya jayega. Lekin Reliance ki nazar door ki hai. Woh North America, UK, aur Middle East jaise key international markets mein bhi brand ko launch karne ka plan bana rahe hain. Aur haan, Priyanka Chopra Jonas khud brand ki Creative Director bani rahengi, matlab unki vision aur innovation chalti rahegi.

Reliance Ki Ambition

Isha Ambani ne kaha hai ki Anomaly ka global appeal aur clean formulation unhein pasand aaya. Yeh deal Reliance Retail ki India ke bade aur fast-growing beauty market mein apni presence badhane ki strategy ka hissa hai. Aapko bata dein, Reliance Retail Ventures Limited ne pichhle fiscal year mein ₹3,70,026 Crore ka consolidated turnover report kiya hai. Toh paisa toh hai inke paas!

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