Whalesbook
Aise hi nahi Reliance ne beauty mein paisa lagaya hai. India ka beauty market bohot bada ho raha hai, lagbhag $48.72 billion tak pahunchne wala hai 2034 tak, matlab 5.08% ka CAGR hai!
Anomaly, jo ki ek clean, vegan aur affordable haircare brand hai, is growing market mein perfect fit baithta hai. Reliance ab is brand ke IP aur digital assets ko use karegi.
Apne Tira platform aur pure retail network (jo 20,000 stores se zyada hai) se Reliance is brand ko launch aur grow karne ka plan kar rahi hai. Aim hai India mein brand ko jaldi pahunchana aur consumers tak asani se available karwana. Ye strategy Nykaa jaise online players ko bhi takkar degi.
Aur haan, Priyanka Chopra Jonas khud is brand ki Creative Director bani rahengi. Toh brand ka original vision maintain rahega.
Sirf India nahi, Reliance North America, UK aur Middle East mein bhi Anomaly ko expand karne ka plan kar rahi hai.
Lekin sab kuch itna aasan bhi nahi. Clean aur vegan products ko affordable price par maintain karna, khaskar India jaise price-sensitive market mein, margin ke liye challenging ho sakta hai. Celebrity brand hone ka apna fayda aur nuksan dono hai. Competitors bhi kam nahi hain, Hindustan Unilever jaise bade players aur agile online platforms hain. Reliance ko apne focus ko sahi manage karna hoga taaki profits par asar na pade.
Overall, Reliance ki beauty sector mein commitment dikh rahi hai. Ab dekhte hain Anomaly clean beauty ke image ko profitability ke saath kaise balance kar pata hai.