CSIR-IHBT aur GFI India ki nayi study mein pata chala hai ki plant-based meat ka protein absorption chicken se kaafi behtar hai. FMCG sector ke liye ye ek bada trend change ho sakta hai.
Protein ka naya game
Ab tak hum sirf packet par likhe Total Protein ko dekhte aaye hain, par CSIR-IHBT aur GFI India ki nayi study ne asliyat saamne rakh di hai. Research ke hisaab se, body protein kitna absorb karti hai (Bioavailability), wo zyada zaroori hai. Laboratory tests mein plant-based kebabs aur patties ka score 58% se 86% tak raha, jabki chicken ka score sirf 21% se 43% ke beech nikla.
Local ingredients ka naya daur
India pulses aur millets ka bada producer hai, lekin ab tak companies bahar se imported protein concentrates mangwati thi. Study kehti hai ki sprouting aur fermentation jaise desi tareekon se local crops ka protein level kaafi badh sakta hai. Isse na sirf cost kam hogi, balki supply chain bhi local ho jayegi. ITC Ltd jaise bade players pehle se hi health aur nutrition space mein options explore kar rahe hain.
Investors ke liye kya hai catch?
Market abhi bhi bahut early stage par hai. India mein taste aur price point abhi bhi sabse badi rukawat hain. Investors ko ye track karna chahiye ki kaunsi company local ingredients ko use karke affordable aur tasty options bana pati hai. Agla phase R&D aur consumer education ka hoga—sirf protein grams se nahi, balki quality se game paltega.