Festive season mein PNGS Reva Diamond Jewellery ne kamaal kar diya hai. Dussehra par company ki sales **62.4%** badh kar **₹12.19 crore** pahunch gayi hai aur ab wo apna retail game change kar rahe hain.
Festive Season mein record tod sales
Is baar festive season PNGS Reva ke liye kaafi shandaar raha hai. Sirf Dussehra ke period mein inki sales (gold ko chhodkar) ₹12.19 crore touch kar gayi, jo pichle saal ke ₹7.50 crore ke comparison mein 62.4% zyada hai. Agar Navratri aur Dussehra dono ko milayein, toh total sales ₹38.53 crore rahi, yani 35% ki solid growth.
Business Model mein bada badlav (COCO Model)
Company ab apni strategy mein bada shift la rahi hai. Ab tak ye 'shop-in-shop' format par chal rahe the, par ab wo Jaipur mein naya COCO (Company-Owned and Company-Operated) store khol rahe hain.
Iska matlab ye hai ki ab brand ka customer experience aur inventory par control badhega. Lekin dhyan rahe, COCO model mein real estate aur operational cost kaafi zyada hoti hai.
Investors ke liye kya hai?
Market mein Titan (Tanishq) aur Kalyan Jewellers jaise bade players pehle se majboot hain. PNGS Reva ka challenge ye hoga ki wo Western India se bahar nikal kar naye markets mein kitni efficiently apna expansion manage karte hain. Investors ab ye dekhenge ki kya company apne badhte hue kharcho ke beech profit margins ko maintain kar paati hai ya nahi.