Miraggio ka naya plan: 10+ Stores khulenge! Experiential Retail par laga rahe hain bajaar mein race.

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AuthorAnanya Iyer|Published at:
Miraggio ka naya plan: 10+ Stores khulenge! Experiential Retail par laga rahe hain bajaar mein race.
Overview

Yaar, yeh Miraggio wala brand, jo pehle sirf online handbag bechta tha, ab offline dukaan kholne wala hai. Is saal **10 se zyada** stores khulenge. Digital mein toh **₹150 crore** tak kama chuke hain, par ab inka focus hai customers ko dukaan mein experience dene par, taki aur zyada growth mile. End tak retail se **₹1.5-2 crore** per month kamane ka target hai. Aur haan, apni dukaanen khud khol rahe hain taaki quality maintain rahe.

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Miraggio, jo handbags bechti hai, ab apni physical presence badha rahi hai. Is saal 10 se zyada naye stores kholne ki planning hai. Basically, company online se ab offline retail par zyada zor de rahi hai, taaki Indian customers ko 'premium global retail experience' mil sake. Socho, pehle paanch saal mein online hi ₹150 crore se zyada ka revenue bana liya tha.

Experiential Retail ka funda

Miraggio ke Founder aur CEO, Mohit Jain, bol rahe hain ki handbag toh 'touch and feel' wala product hai. Log use haath mein lekar dekhna chahte hain, apni life mein kaise use hoga, yeh samajhna chahte hain. Isiliye, yeh physical stores kholna, digital brands ke liye visibility, customer loyalty aur profit badhane ka ek smart move hai.

Revenue ka naya target

Company ka andaaza hai ki har store se mahine ka ₹20 lakh se zyada ka sale ho sakta hai. Poora retail business milakar saal ke end tak ₹1.5-2 crore monthly revenue generate karega. Miraggio khud ke stores hi khol rahi hai, franchise model nahi, taaki customer experience, store design sab kuch top-notch rahe.

Global plans aur supply chain

In naye stores mein Asian fashion markets ke teams dwara banaye gaye exclusive products milenge. Celebrity endorsements se zyada, yeh log unique retail experience par focus kar rahe hain. Global supply chain issues ko dhyan mein rakhte hue, yeh India mein factories ke saath partnerships bhi explore kar rahe hain, taaki sirf foreign production par depend na karna pade. Filhaal, company breakeven ke kareeb hai aur growth par hi focus hai. Pichhle saal inko ₹55 crore ki funding mili thi RPSG Capital Ventures aur Client Associates se, jo agle kuch saalon ke liye kaafi hai.

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