Meenakshi India Ltd Ka D2C Mein Entry: Naya Brand 'SHORTSTOP' Launch, Online Sales Shuru!

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AuthorAnanya Iyer|Published at:
Meenakshi India Ltd Ka D2C Mein Entry: Naya Brand 'SHORTSTOP' Launch, Online Sales Shuru!
Overview

Chalo, ek mast update! Meenakshi India Ltd, jo pehle sirf kapde banati thi, ab seedha direct-to-consumer (D2C) market mein aa gayi hai. Unhone apna naya brand 'SHORTSTOP' launch kiya hai aur uske liye unka apna online store, shortstop.in bhi shuru ho gaya hai. Ab seedha aap log khareed sakte ho!

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D2C Mein Entry: Seedha Customers Ke Liye!

Ye company ka ek bada move hai, jahan woh ab direct customers se judenge. SHORTSTOP naam ka brand aur uska online store, shortstop.in, India ke badhte online kapdon ke market mein apna hissa badhane ke liye launch kiya gaya hai.

SHORTSTOP: Mardon Ke Liye Special Shorts!

Yeh brand khaas taur par mardon ke shorts ke liye hai. Ismein comfort aur sustainability par focus hai. Ye shorts recycle kiye hue, eco-friendly fibers se banaye gaye hain aur inko khass washing techniques se banaya gaya hai taaki ye soft rahein, jo India ke mausam ke liye ekdum perfect hain.

Agla Kadam Kya Hai? (Future Plans)

Meenakshi India Ltd ke MD, Ashutosh Goenka ne kaha, "Hum 40 saal se ek trusted global manufacturing partner rahe hain. SHORTSTOP ke saath, hum consumer-focused brand banne ki taraf bada kadam utha rahe hain. D2C humein customers ko samajhne aur unki pasand ka jawab dene ka mauka dega." Unhone bataya ki company ka plan hai ki 2027 tak SHORTSTOP mein current 34 SKUs ko badha kar 70 se zyada kar diya jaye. Ye D2C apparel sector mein unke long-term commitment ko dikhata hai. Meenakshi India Ltd ke Tamil Nadu mein integrated manufacturing facilities hain jo 12 se zyada countries ko serve karti hain.

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