Maharashtra FDA ne infant formula ke liye advertising, influencer marketing aur doctor sponsorships par rok laga di hai. Iska seedha asar Nestlé India jaisi badi FMCG companies par padega, jinhe ab apne marketing rules badalne honge. Rules todne par **₹10 Lakh** tak ka fine ho sakta hai.
Naye Rules ka Matlab Kya Hai?
Maharashtra FDA Commissioner Tukaram Mundhe ne saaf kar diya hai ki ab baby food ki marketing itni aasaan nahi hogi. Infant Milk Substitutes (IMS) Act ke under, ab influencer endorsements, social media campaigns aur free samples baantne par poori tarah pabandi hai. Matlab, ab koi bhi brand chote bacchon ke food ko promote nahi kar payega.
Investors ke liye Kya Monitor Karein?
Nestlé India jaise bade players ab tak healthcare professionals aur influencers ke through trust build karte aaye hain. Naye directive ke hisaab se, doctors ko sponsorships, hospitality ya research grants dena ab illegal hoga. Isse in companies ki marketing strategy puri tarah badal sakti hai.
Compliance ka Pressure
Ab har packaging par clear warning likhni hogi: "IMPORTANT NOTICE & MOTHER'S MILK IS BEST FOR YOUR BABY". Packaging par bacchon ya auraton ki photos lagana bhi mana hai. Saath hi, "humanised" ya "complete food" jaise marketing words use nahi kar sakte.
Companies ko ab:
- Har batch ki strict tracking karni hogi.
- Kisi bhi problem ki reporting 48 ghante ke andar karni hogi.
- Rules nahi maane toh ₹10 Lakh tak ka bhari fine dena hoga.
Ab ye dekhna hoga ki kya baki states bhi Maharashtra ke is kadam ko follow karte hain ya nahi. Companies ke liye marketing budgets adjust karna aur operational efficiency banaye rakhna ab ek badi challenge hogi.