Whalesbook
Okay, toh Lush ne basically India mein entry maar li hai, woh bhi Myntra ke saath partnership karke. Unka plan hai ki pehle toh online sabko pakadna hai, phir D2C aur stores mein bhi dikhna hai. Bilberry Brands India ke saath milke, yeh log 150 se zyada products le kar aaye hain, aur April tak toh 300 SKUs tak pahunch jayenge. India ka beauty market toh waise bhi bhot bada hai, estimate hai ki $28 se $31 billion ka hoga 2024-25 mein, aur 2035 tak toh lagbhag $49 billion ho jayega! Premium beauty mein toh 13-15% ka growth chal raha hai, aur luxury beauty bhi $1.6 billion tak pahunch sakti hai 2028 tak.
Lush ka main funda hai ki unke products handmade, cruelty-free hain, aur minimal packaging ke saath aate hain. They are all about ethical sourcing, asli innovation se zyada. Aur Myntra pe launch karna ek smart move hai, kyunki unke paas 75 million monthly users hain, jinmein se lagbhag 60% Gen Z hain jo aise values ko like karte hain. Myntra ka beauty segment toh online luxury beauty market se 2.5x zyada grow kar raha hai.
Lekin yahan ek bada 'but' hai. India ke beauty market mein takkar bhot hai! Ek taraf hai Nykaa, jo online mein ~30% market share ke saath sabse aage hai aur jiske 237 stores hain. Doosri taraf hai Reliance Retail ka Tira, jo apne stores aur ecosystem se tezi se badh raha hai. Global brands bhi aa rahe hain. Pichle baar 1990s mein Lush India se chala gaya tha, par aaj ka market bhot alag hai. Sabse badi baat, bhale hi log sustainability ki baat karte hain, par surveys dikhate hain ki Indian consumers, khaas kar youngsters, products ki efficacy (kitna kaam karta hai) aur scientific claims ko zyada importance dete hain, ethics se bhi zyada. Lush ka philosophy-first approach yahan thoda challenging ho sakta hai.
Aur ek risk yeh bhi hai ki Lush most products import karega, jisse prices badh sakte hain. Jabki Nykaa aur Tira jaise players bade discounts aur fast delivery se customers ko attract karte hain. Lush ka 'values-led' approach shayad Myntra ke 'quick sales' model se clash kare. Overall, Lush ko agar India mein jeetna hai toh sirf apni ethical image nahi, balki strong product performance aur sahi pricing bhi dikhani hogi. Dekhte hain yeh log is crowded market mein kaise apni jagah banate hain.