Mumbai ka makeup brand Kiro Beauty ab agle level par jaane ki taiyari mein hai. Company ne apna target **Rs 500 Crore** ka revenue set kiya hai aur ab lip products ke alawa face aur skincare par focus badha rahi hai.
Makeup se Skincare ka badlav
Abhi tak Kiro Beauty ki 70% sales sirf lip products se aati hai, lekin ab management is dependency ko kam karna chahta hai. Nayi strategy ke mutabik, face aur skincare products (jaise ki concealers aur tints) ka contribution 40% tak le jane ka plan hai. Iska main reason hai 'customer retention'—ek baar sahi shade mil jaye toh customer baar-baar wahi product leta hai, jo lips category mein mushkil hota hai.
Offline aur International game plan
Ab tak 90% sales online aati thi, par ab brand apna footprint badha raha hai. Abhi ye 60 stores mein available hai aur jaldi hi Reliance, Shoppers Stop, aur Lifestyle jaise bade retail partners ke sath milkar apni reach badhayega. Itna hi nahi, US market mein Amazon ke zariye Indian diaspora ko target karke international market mein bhi kadam rakh diye hain.
Kya hum isme invest kar sakte hain?
Ek zaruri baat: Kiro Beauty ek private company hai, toh ye stock market (NSE/BSE) par list nahi hai. Yani filhal aap iske shares nahi khareed sakte. Competition kaafi tight hai aur digital se physical retail mein transition karte waqt profit margins ko maintain rakhna inke liye sabse bada challenge hone wala hai.