Jubilant FoodWorks ka Dunkin' India se Exit! Losses ke chakkar mein 15 saal baad band

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AuthorAnanya Iyer|Published at:
Jubilant FoodWorks ka Dunkin' India se Exit! Losses ke chakkar mein 15 saal baad band
Overview

Arre yaar, Jubilant FoodWorks ne Dunkin' India ko bye-bye bol diya hai! Poore **15 saal** baad, ye franchise contract khatam ho raha hai kyunki company ko bas **loss** hi ho raha tha. Ab Inspire Brands, jo Dunkin' ka global owner hai, naya local partner dhundh raha hai.

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Arey bhai, ye Dunkin' India ka story finally end ho raha hai. Jubilant FoodWorks (JFL) ne decide kiya hai ki December 31 ko ye 15 saal purana franchise agreement khatam kar denge. Aur reason? Bas constant loss aur growth na hona.

Dhyaan do, FY24-25 mein Dunkin' India ne JFL ki revenue mein sirf 0.61% ka contribution diya, lekin loss pakdo ₹19.1 Crore ka! Upar se, unke paas abhi sirf 27 stores bache hain, jo pichhle saal ke 7 outlets band karne ke baad aur bhi kam ho gaye hain. Isliye JFL ne socha ki ab time aa gaya hai ki isko chhod kar apna focus Domino's Pizza aur Popeyes jaise zyada profitable brands par lagayein.

Ab Inspire Brands, jinhone 2020 mein Dunkin' ko globally buy kiya tha, woh ab India mein ek naya local partner dhoondh rahe hain. India ka QSR market toh 15-20% saalana grow kar raha hai, lekin Dunkin' yahan apne doughnuts aur coffee ke saath chal nahi paaya. Competition bahut hai, aur domestic players bhi strong ho rahe hain.

JFL ne toh Domino's ko India mein superhit bana diya, par Dunkin' ke saath woh magic nahi chala. Inspire Brands ke liye ye ek challenge hai ki woh ek aise brand ke liye naya partner dhundhe jo 15 saal mein India mein theek se pakad nahi bana paya. Global level par Dunkin' ki image maintain karna bhi ek kaam hoga.

So, ab JFL apna full power Domino's aur Popeyes pe lagayega. Dunkin' ka future Inspire Brands ke haath mein hai, aur unhe ek aisa banda chahiye jo Indian market ko samajh kar brand ko naye tareeke se launch kar sake. Dekhte hain aage kya hota hai!

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