Whalesbook
India ka ye puja ka business, jo ₹40,000 crore ka hai, ab full speed se online ho raha hai. Log ab ghar baithe aasani se saman chahte hain, aur ye quick commerce waale toh bas 15 minute mein delivery kar dete hain! Isse logo ki buying habits badal rahi hain.
Ye sab dekh kar investors bhi bhagwan ke bazaar mein paisa laga rahe hain. 400 se zyada startups aa gaye hain is market mein, sab apna hissa banana chahte hain.
Quick commerce platforms se spiritual products ki bikri ₹800 se ₹900 crore tak pahunch gayi hai aur 30% saal-dar-saal badh rahi hai. Interesting baat ye hai ki abhi bhi 1.5% se kam log hi in platforms ko use kar rahe hain, matlab scope abhi bahut hai! Jaise Om Bhakti company hai, woh ₹70 crore tak pahunchne wali hai FY27 tak quick commerce ke through.
Lekin bhai, sirf speed se kaam nahi chalega. Ab log sustainability aur brand trust bhi dekh rahe hain. Jaise Nirmalaya hai, jo temple flowers ko recycle karke products banate hain. Ye eco-friendly cheezein aur brand ki sachchai logo ko zyada pasand aa rahi hai. Sahi values wale brands hi future mein tikenge.
Overall India ka e-commerce market toh ₹19.7 trillion tak jaane wala hai 2026 tak. Aur quick commerce bhi $35 billion tak pahunch sakta hai 2030 tak. Jab bhi koi market itna fast grow karta hai, toh aksar bade players aa jate hain aur chote players manage nahi kar paate – isi ko consolidation kehte hain. Yahan bhi wahi hone wala hai. Subscription models aur specific region ke products ki demand bhi badhegi.
Par iss race mein risks bhi hain. Quick commerce expensive aur complicated hai, jisse market mein bubble ban sakta hai. Udta-ta hai ki kuch log prices kam karke competition ko maar dete hain (predatory pricing). Chote players ko profit banana mushkil hoga. Aur fake claims se bhi bachna padega. Jo companies speed ke saath long-term viability aur trust nahi bana payengi, woh gayab ho jayengi.
Bro, aage chal kar puja ka ye market aur organized ho jayega. Jinke brands strong hain, jo cultural values ko samajhte hain aur sustainable hain, wohi raj karenge. Ab ye fragmented market nahi rahega, balki kuch bade players ka raaj hoga.