BookMyShow ka data bata raha hai ki ab log concert tickets par kharcha kar rahe hain, jiska seedha fayda local hotels, travel aur food business ko mil raha hai.
Concerts sirf entertainment nahi, ab economy driver hain!
India mein live events ka scene poori tarah badal chuka hai. BookMyShow ki 'OOO: Offline. Outdoors. Out Loud.' report ne reveal kiya hai ki live concerts ka economic impact sirf ticket sales tak limited nahi hai. Asal mein, jab ek fan concert ticket par ₹100 kharch karta hai, toh uske aas-paas local economy mein ₹899 ka inflow hota hai. Ye paisa local transportation, hotels aur restaurants mein jata hai.
Guwahati ka example samjho
Post Malone ka Guwahati concert iska perfect example hai. Jab bahar se log concert ke liye aate hain, toh wahan ki hospitality sector mein demand ekdum se 9x badh jati hai. Local businesses ke liye ye sirf ek event nahi, balki kamaai ka bhari mauka ban jata hai.
Log experiences par kyu kharch kar rahe hain?
Aaj kal ka crowd, khaaskar Gen Z, cheezein khareedne se zyada 'experiences' create karne mein interest rakhta hai. Kareeb 40% concert attendees apna budget ab concerts ke liye alag se rakhne lage hain. Ye sirf bade metros ki kahani nahi hai, Tier 1 aur Tier 2 cities mein bhi ye trend bohot tezi se fail raha hai.
Investors ke liye kya hai catch?
Dekho, ye sector 'discretionary spending' par chalta hai. Matbal, agar logon ki jeb mein paisa hai toh wo kharch karenge, lekin agar inflation badha toh ye kharcha sabse pehle kat-ta hai. Saath hi, ye revenue event-specific hota hai, yaani jab tak event ho raha hai tabhi tak kamaai hai. So, investors ko ye dhyan rakhna chahiye ki events kitni frequency ke saath ho rahe hain aur regional infrastructure kitna handle kar pa raha hai.