Whalesbook
Ab ye baat galat sabith ho rahi hai ki young log alcohol se door ja rahe hain. India mein toh ulta ho raha hai, yahan Gen Z 'drinking better' kar rahe hain! Pernod Ricard India aur Diageo India jaise bade players bhi iss trend ko follow kar rahe hain aur iska fayda utha rahe hain.
Kaisa hai ye Naya Trend?
Puri duniya mein log kam alcohol pee rahe hain, lekin India ke young consumers bilkul alag hain. Yeh log high-quality spirits aur naye-naye flavors ke drinks prefer kar rahe hain. Ye sirf kam peene ki baat nahi hai, balki quality upgrade karne ki hai, jo aajkal ke lifestyle aur social behavior se match karta hai. Companies ke liye ye ek long-term growth ka sign hai.
Market ka Growth Ka Dhamaka
India ki alcohol market baaki 20 bade global markets se bhi tezi se grow kar rahi hai. Is saal ke pehle half mein volumes 7% year-on-year badh kar 440 million 9-litre cases se upar nikal gaye. Spirits toh sabse aage hain, khaas kar Indian whisky aur vodka categories mein. Aur sabse important baat, premium aur usse upar wale segments mein 8% ka growth dekha gaya hai, jo overall market se bhi zyada hai. Isse pata chalta hai ki log premium cheezon par zyada kharch kar rahe hain.
Premium Aur Naye Flavors Ka Chalan
Pehle jahan whisky-soda common tha, ab log cocktails aur naye, experimental flavors try kar rahe hain. Ye ek tarah ka exploration hai aur social experience ko aur mast bana raha hai. Ready-to-drink (RTD) formats bhi 11% tak surge hue hain, jo convenience aur novelty ki demand dikhata hai.
Success Ki Nayi Definition
Aajkal ke young log success ko alag tarah se define karte hain. Brands bhi unse connect kar rahe hain, individuality aur distinction celebrate karke, na ki sirf paisa ya status dikha kar. Emerging talent aur storytelling wale campaigns aajkal zyada hit ho rahe hain.
Aage Kya?
Experts ka kehna hai ki market ab aur mature hogi, kyunki har saal millions log legal drinking age mein enter kar rahe hain. Average consumption bhi global averages ke comparison mein abhi kam hai. Ye ek bahut hi dynamic market hai jahan brands ko consumers ke trends aur aspirations ke sath connect karna hoga, sirf price ya product se kaam nahi chalega.