India's E-commerce Ko Mili Badi Transparency Upgrade: Aapki Shopping Kabhi Bhi Pehle Jaisi Nahi Rahegi!

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AuthorAkshat Lakshkar|Published at:
India's E-commerce Ko Mili Badi Transparency Upgrade: Aapki Shopping Kabhi Bhi Pehle Jaisi Nahi Rahegi!
Overview

India ke consumer affairs ministry ne naye rules propose kiye hain jismein sabhi e-commerce platforms ko packaged goods ke liye searchable 'Country of Origin' filters add karne honge. Is move ka aim consumers ko empower karna, transparency badhana, 'Atmanirbhar Bharat' aur 'Vocal for Local' initiatives ke tehat domestic manufacturers ko support karna, aur fair competition ensure karna hai. Government 22 November tak feedback collect kar rahi hai.

Consumer Affairs Ministry ke Department of Consumer Affairs ne Legal Metrology (Packaged Commodities) Rules, 2025 mein amendment propose kiya hai. Yeh amendment mandatory banayega ki sabhi e-commerce platforms online beche jaane wale har packaged commodity ke liye 'Country of Origin' batane wale searchable aur sortable filters provide karein. Government abhi 22 November tak is draft amendment par public aur stakeholders se feedback maang rahi hai.

Ministry is initiative ko consumers ko zyada information dekar empower karne, online marketplaces mein transparency badhane, aur 'Atmanirbhar Bharat' (self-reliant India) aur 'Vocal for Local' jaise national priorities ke saath align karne ke liye crucial maanti hai. Iska aim Indian manufacturers ke liye level playing field create karna hai, jisse unke products ko imported goods ke saath equal visibility mile, aur consumers local alternatives choose karein.

Yeh pehla attempt nahi hai; Consumer Protection (Ecommerce) Rules, 2020 ne pehle se hi e-commerce players ko 'Country of Origin' tag display karne ke liye mandate kiya tha. Iske alawa, Government-e-Marketplace (GeM) ke sellers ko bhi yeh information display karni thi. Lekin, kai platforms ne comply nahi kiya. Isse pehle bhi actions hue hain, jaise ki Delhi High Court dwara Amazon aur Flipkart jaise major players ko notices bhejna, aur Centre dwara 2021 mein 148 non-compliant e-commerce entities ko notices bhejna, jismein 56 ne apne offenses compound kiye aur INR 34 lakh tak fine bhara.

Impact:
Yeh naya mandate e-commerce platforms ke liye 'Country of Origin' ke liye robust search aur filter functionalities implement karne mein significant technological aur operational adjustments layega. Yeh domestic products ko highlight karke consumer purchasing decisions ko influence kar sakta hai, jisse Indian manufacturers ki sales badh sakti hai. Increased transparency se imported goods ki zyada scrutiny ho sakti hai aur regulatory bodies ke liye better compliance tracking ho sakti hai.
Rating: 7/10

Difficult Terms:
Legal Metrology: Measurement se related science ka ek field, jismein units, standards, measurement ke methods, aur instruments shamil hain. Is context mein, yeh packaged commodities ke regulations se related hai.
Packaged Commodities: Woh goods jo pre-packaged hain aur consumers ko beche jaate hain, jo specific labeling regulations ke adheen hain.
Ecommerce Entities: Aise businesses jo primarily internet ke through commercial transactions karte hain.
Atmanirbhar Bharat: Ek Hindi phrase jiska matlab hai "self-reliant India", Indian government dwara domestic manufacturing aur capabilities ko boost karne ke liye promote kiya gaya vision.
Vocal for Local: Ek campaign jo consumers ko local products buy karne ke liye encourage karta hai, Indian businesses aur artisans ko support karta hai.
GeM (Government-e-Marketplace): Government Departments, Organizations aur PSUs dwara required common goods aur services ki procurement ke liye ek online platform.
Compounded it (the offence): Legal context mein, iska matlab hai case ya offense ko settle karna, aksar trial par jaane ke bajaye fine ya penalty pay karke.

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