Socho, government ne February 2026 se tobacco products par tax, matlab excise duty aur GST kaafi badha diya hai. Yeh tax badhaavt lagbhag ₹22 se ₹55 tak per pack of 10 sticks ho sakti hai! Is situation ko tackle karne ke liye, ITC ne ek zabardast move mara hai – woh ab chhoti cigarettes launch kar rahe hain. Inka logic simple hai: alag-alag length ki cigarettes par tax structure bhi alag hoga. Yeh chhoti variants ITC ko apne market share aur sales volume ko girne se bachane mein help karegi. Is tax overhaul ke baad, ITC ka stock price ₹306.65 ke aas paas chal raha tha March 20, 2026 tak. Company ka market cap ₹3.84 lakh crore hai aur trailing twelve-month P/E ratio 18.7x ke kareeb hai.
Yeh game sirf ITC ka nahi hai, competitors jaise Godfrey Phillips India (jo ₹2,015.30 par trade kar raha hai aur uska P/E 24.48x hai) aur VST Industries bhi isi mushkil tax environment mein hain. Indian tobacco market waise toh $14 billion se zyada ka hai aur 4.2% annual growth expected hai 2030 tak.
Lekin, yeh strategy short-term earnings growth ko thoda delay kar sakti hai. Crisil Ratings ka kehna hai ki yeh badhti taxes cigarette volumes ko 6-8% tak kam kar sakti hain. History mein bhi, FY11 ke tax hike ke time volumes gire the. Abhi wala shock thoda aur serious lag raha hai.
Analysts ke views bhi mix hain. Morgan Stanley ne 'Equal-weight' rating rakhi hai aur target price ₹346 set kiya hai, jo current levels se 13% upside dikhata hai. Overall, 33 analysts ka average 12-month price target ₹367.79 hai, matlab lagbhag 23% tak ka potential upside! Lekin sabse important yeh hai ki log in nayi, chhoti cigarettes ko kaise accept karte hain aur price badhaavton ko kaise handle karte hain. Company ki 5-year sales growth 8.81% rahi hai aur uske earnings mein ₹17,203 crore ka 'other income' bhi hai jo future mein support kar sakta hai.