IKEA CEO: India mein $1 Billion lagane ke liye long-term vision chahiye, turant profit nahi

Ingka Group ke CEO Juvencio Maeztu ne duniya ki sabse badi furniture retailer ke liye apni top priorities batayi, teen core pillars par focus karte hue: existing markets mein strong growth, ek resilient business banana, aur simplicity. Maeztu ne clear kiya ki growth sirf profit ya dividends badhane ka zariya nahi hai, kyunki Ingka Group, jo ek foundation dwara owned hai, saare profits society mein reinvest karti hai. Resilience par focus global disruption ke is daur mein sabse important hai, taaki operations mein efficiency aa sake. Davos se baat karte hue, Maeztu ne tariffs wars aur geopolitics ka IKEA ki extensive global supply chains par impact bataya. Unhone dobara kaha ki supply chain ko global consumers ke liye kam prices secure karne ke liye optimize kiya gaya hai. Mushkil samay ko acknowledge karte hue, Maeztu ne overreaction se bachne ki salah di, aur value chain optimize karne par long-term perspective rakha. India ke liye Maeztu ne personal optimism jataya, jahan company ne $1 billion se zyada invest kiya hai, local sourcing targets poore kiye hain, aur gender equality ko promote kiya hai. Unhone India ko kam se kam agle 100 saalon ke liye commitment mana, yeh keh kar ki "Agar aap India mein short-term payback ke liye aate hain, toh India ko aapki zaroorat nahi." Yeh long-game approach business ko itna robust banane ke liye hai ki woh global shocks ko jhel sake, yeh wohi principle hai jo unhone founder Ingvar Kamprad se seekha tha.