Arey yaar, Heritage Foods ne market mein ek dhamakedaar entry maari hai! Asal mein, unhone Devyani International ki subsidiary se Get-A-Way naam ke brand mein 51% controlling stake le liya hai. Ye koi choti-moti deal nahi hai, isse company seedha 'healthy indulgence' wale business mein ghus gayi hai. Get-A-Way specially high-protein aur no-added-sugar ice creams aur desserts banata hai, toh yeh ab healthy khaane waale logon ko target karenge.
Kyun kiya ye deal? Aakhir kya hai Get-A-Way?
Dekho, aajkal log apni health ko lekar bahut aware ho gaye hain. Sabko kuch meetha bhi khana hai, par sugar aur calories ka tension nahi chahiye. Yahi wajah hai ki 'guilt-free indulgence' ka market bahut tezi se badh raha hai. Get-A-Way is segment mein already popular hai apni innovative products ke saath. Heritage Foods is trend ka fayda uthana chahti hai aur apne product portfolio ko expand karna chahti hai. Ye unke traditional dairy business se alag ek naya revenue stream dega. India mein healthy food market kaafi bada hone wala hai, aur Heritage Foods iska hissa banna chahti hai.
Heritage Foods ka stock aur Devyani International ka move
Abhi Heritage Foods ka market cap lagbhag ₹3,333 Crore hai aur P/E ratio 20.28x ke aas paas chal raha hai. Haalanki, unka stock price pichle kuch samay se thoda neeche ja raha tha, aur 52-week low ₹345.10 ke kareeb tha February 2026 mein. Yeh deal unke liye ek strategic move hai, specially jab stock mein thodi caution dikh rahi hai. Wahi, Devyani International, jiska market cap ₹14,067 Cr hai, shayad apne core QSR business par zyada focus karna chahti hai, isliye unhone ye stake bech diya.
Competition aur Future
Market mein pehle se hi Amul, Mother Dairy jaise bade players hain, aur Nestle jaise MNCs bhi hain. Lekin Heritage Foods 'healthy' aur 'premium' segment mein enter karke alag pehchaan bana sakti hai. Argus Partners ne Heritage Foods ko is deal mein help kiya hai. Ab dekhenge ki Heritage Foods kaise Get-A-Way ko apne business mein integrate karti hai aur is healthy dessert market mein kitni safalta paati hai.