Gen Z ke badhte 'sober' trend ne global alcohol industry ki value mein $830 billion tak ki girawat la di hai. 2021 se 2025 ke beech, yeh decline generation ke health aur wellness par focus karne ke karan ho raha hai, jo traditional alcoholic beverages ko chhodkar naye alternatives choose kar rahe hain. Yeh trend sirf Gen Z tak seemit nahi hai, balki sabhi age groups mein alcohol consumption kam ho raha hai. U.S. mein bhi log kam drink kar rahe hain, aur 53% adults ko lagta hai ki moderate drinking bhi unhealthy hai. Kai log alcohol nahi peete (21.5%) ya bahut kam peete hain (39%). Brand $830 billion ka nuksan dekh rahe hain aur non-alcoholic options mein invest kar rahe hain. Puraane reports ke hisab se pure alcohol consumption per person 3% kam hua 2024 mein.
Gen Z Ki 'Sober Shift' Se Alcohol Industry Ko $830 Billion Ka Nuksaan!
CONSUMER-PRODUCTS
Overview
Gen Z ki badhti health consciousness aur non-alcoholic drinks ki demand ne global alcohol industry ko 2021-2025 ke beech $830 billion ka nuksaan pahunchaya hai. Ye trend har age group mein dikh raha hai.
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