Kolkata mein Durga Puja ke dauran shopping ka trend badal gaya hai. Malls mein footfall **17%** badha hai, jabki purane bazaaron ki halat tight hai. Ye shift organized retail ke liye toh achha hai, par MSMEs ke liye khatra ban sakta hai.
Festive Shopping ka badalta face
Kolkata mein is baar Puja shopping ka scene poori tarah change ho gaya hai. Log local dukaanon ki jagah ab malls aur online platforms ko prefer kar rahe hain. Data ke hisaab se, shehar ke malls mein pichle saal ke muqable 17% zyada log shopping karne pahunche. Bade retail brands ne aggressive marketing aur heavy discounts ke saath market par pakad bana li hai.
Advertising mein bhi bada badlav
Festive season ka asar advertising budget par bhi dikh raha hai. Park Street aur Camac Street jaise premium areas mein ad rates 20% se zyada badh gaye hain. Wahi doosri taraf, chote community events ke liye sponsors milna mushkil ho gaya hai, jiske chalte unka 30% ad inventory khali pada hai. Saaf hai, jiske paas paisa aur scale hai, wahi bazaar jeet raha hai.
Investors ke liye kya hai insight?
Burrabazar aur Hatibagan jaise traditional hubs par ab margin ka pressure hai, kyunki e-commerce platforms ke deep discounts se compete karna unke liye mushkil ho raha hai. Organized retail aur large consumer goods companies ke liye ye ek strong growth signal hai, lekin informal economy aur MSMEs ke liye ye ek bada challenge hai.
Future mein iska asar stock market ke retail results par dikhega. Investors ko ab monitor karna chahiye ki kya ye corporatization chote traders ko puri tarah squeeze kar dega, ya phir government koi nayi competition policy laakar balance banayegi.