Flipkart ki company Cleartrip ab apni strategy badal rahi hai. Airline tickets par depend hone ke bajaye, ab hotel booking aur forex jaise non-air services par focus kar rahe hain taaki **40%** revenue target achieve ho sake.
Model mein bada badlav
Abhi tak Cleartrip ka 27% revenue hotels, buses, aur train bookings se aata hai. Lekin company ab isko 40% tak pahunchane ke liye forex (currency exchange), visa processing, aur hotels par zyada zor de rahi hai.
Aviation sector mein dikkat
Travel industry abhi mushkil daur se guzar rahi hai. Fuel ke badhte daam aur geopolitical tensions ki wajah se flight tickets mehngi ho gayi hain, jiski wajah se domestic passenger traffic mein 5% se 6% ki girawat dikhi hai. Halanki, musibaton ke baad bhi Cleartrip ne 2026 ke pehle half mein 40% year-on-year growth dikhayi hai.
Margin ka khel
Online travel agencies (OTAs) ke liye flight bookings high-volume toh hote hain par margin bahut kam hota hai. Iske opposite, hotel aur holiday packages mein profit margin kaafi behtar milta hai. Company ka plan hai ki wo logon ke travel patterns ko samajh kar apne offerings ko diversify kare.
Road trips par focus
Cleartrip ke data ke mutabik, log ab mehengi flights chhod kar road trips aur weekend getaways ki taraf shift ho rahe hain, jisme 30% se 40% tak ka growth dikha hai. Isi trend ko pakadne ke liye company ab customized holiday packages par kaam kar rahi hai.
Market mein MakeMyTrip, EaseMyTrip, aur Yatra jaise players bhi yehi strategy apna rahe hain. Ab dekhna ye hoga ki kya Cleartrip apne is pivot ke saath market share badha pati hai.