Apple ne India mein standard iPhone 17 ka manufacturing slow kar diya hai. Price mein **20%** ki badhotri ke baad demand kam hui hai, isliye company ab in lines ko export markets ke liye use kar rahi hai.
India mein production kyu ghataya?
Apple ne pichle mahine apne base variant iPhone 17 ki price mein 20% ka hike kiya tha. Ab 256GB model ka price ₹99,900 ho gaya hai, jo pehle ₹82,900 tha. Is mehengi price ki wajah se domestic market mein demand kafi soft ho gayi hai.
Export par focus
Apple total production output kam nahi kar raha hai, balki apne assembly lines ko shift kar raha hai. Ab ye facilities global export markets ki demand puri karne mein kaam aayengi, taaki factories ki capacity utilization bani rahe.
Premium models ki maang badhi
Ek interesting trend ye hai ki logon ka interest ab 'Pro' models ki taraf shift ho raha hai. Analysts ka kehna hai ki Pro models ka contribution total sales mein 15% se badhkar 20% tak ja sakta hai. Bahut se customers ab ₹15,000 se ₹25,000 extra dena sahi samajh rahe hain taaki unhe behtar features mil sakein.
Macroeconomic challenges
Memory components ki badhti keemat aur rupee ki girawat ne Apple ko ye tough call lene par majboor kiya hai. Pehle standard models 85% sales handle karte the, par ab premiumization ka trend market ki picture badal raha hai. Jo buyers budget mein dekh rahe hain, wo ab purane models ya refurbished iPhone 16 ki taraf move kar rahe hain.