Kyun kiya ye sab? Life expectancy badhi, par health ka kya?
Dekho, India mein ab log 70 saal se zyada jee rahe hain, jo medical advances ki wajah se possible hua hai. Lekin badhi hui umar ke saath, kya hamari health bhi utni hi achhi hai? Baat yeh hai ki lifestyle diseases ab kam umar mein ho rahi hain aur 50 saal se pehle hi heart attacks aa rahe hain. Matlab, zindagi toh lambi ho rahi hai, par healthy nahi.
Aur upar se, medical inflation bhi rocket ki tarah badh rahi hai, jo normal inflation se bhi zyada hai. Aise mein, agar koi badi bimari aa gayi, toh logo ki saari savings khatam ho sakti hain. Health insurance coverage bhi abhi bhi bahut low hai.
SC Bank Ka 'Health + Wealth' Solution
Isi problem ko solve karne ke liye, Standard Chartered Bank ne apne rich clients ke liye ek smart move kiya hai. Yeh naya offering sirf wealth management se aage badh kar, health aur wellness services ko bhi connect kar raha hai. Iske liye bank ne Niva Bupa Health Insurance aur WHOOP, jo ek performance analytics company hai, unke saath tie-up kiya hai.
Iska goal hai ki clients ko ek aisa complete experience mile jo unke paison ko grow karne ke saath-saath, unki healthcare quality, continuity aur accessibility ko bhi improve kare. Aajkal affluent clients ko global healthcare access, priority services aur personalized health insights chahiye.
Niva Bupa aur WHOOP se kya milega?
Niva Bupa ke saath mil kar, clients ko advanced health insurance milegi jisme unlimited cover, healthy living ke liye rewards ('Lock the Clock' jaise initiatives), aur global travellers ke liye borderless coverage jaisi cheezein hongi. Yeh alag-alag life stages aur locations mein flexibility dega.
Aur WHOOP ke saath, clients ko proactive wellness ka fayda milega. WHOOP ki wearable technology se continuous health aur performance insights milenge, saath mein personalized coaching bhi. Yeh data-driven approach energy, recovery aur long-term health risks manage karne mein help karega, especially un professionals ke liye jo busy careers mein manage kar rahe hain.
Prosperity ka matlab badla
Standard Chartered mein Wealth Solutions ke Global Head, Samir Subberwal ne kaha ki bank wealth ko long-term health aur wellbeing ke hisaab se redefine kar raha hai. Unka kehna hai ki Niva Bupa aur WHOOP ke saath yeh tie-up clients ko apni life ko holistic tarike se dekhne mein empower karega. India mein Head of Wealth Solutions and Affluent Segments, Saurabh Jain ne bhi add kiya ki wealth sirf financial success nahi, balki life ki quality se define hoti hai. Yeh initiative isko achieve karne mein help karega.
Yeh integrated model ab reactive insurance use se hat kar, prevention, monitoring aur sustained wellbeing par focus kar raha hai. SC Bank ka strategy ab 360-degree client relationship banane par hai, jo sirf financial products nahi, lifestyle aur health support bhi dega. Yehi aajkal ke modern clients ki demand hai.
