Tesla India mein apni sabse mehengi Model X SUV launch karne ka plan cancel kar chuka hai. Iske peeche sabse bada reason hai India ki 70% se lekar 110% tak ki import duties. Aur toh aur, India aur EU ke beech naye trade deal mein electric vehicles ko pehle 5 saal tak duty discount nahi milega, matlab 2031 tak toh high tax lagta hi rahega. Is situation mein Model X jaisi premium imported car launch karna feasible nahi hai. Abhi company Model Y import kar rahi hai, jiski price lagbhag ₹60 lakh se ₹68 lakh ke beech hai.
Asli game toh ab affordable EVs ka hai. Tesla India mein bade volume pe kaam karna chahta hai aur iske liye woh ₹20 lakh se ₹25 lakh ke range mein ek sasti electric car laane ki soch raha hai, jise log 'Model 2' bhi keh rahe hain. Yeh Tata Nexon EV (jo ₹16.49 lakh se ₹19.54 lakh mein aati hai), MG ZS EV (₹17.99 lakh se ₹20.50 lakh) aur BYD Atto 3 (₹24.99 lakh se ₹33.99 lakh) jaisi cars ko direct takkar degi.
Tesla ka market cap toh $1.45 trillion se bhi zyada hai, par India mein success ke liye unhein saal bhar mein bohot saari cars bechni hongi. India mein Tata aur Mahindra jaise brands kaafi strong hain, jinki local market ki samajh aur customer loyalty bohot zyada hai. Saath hi, India bhar mein charging stations ka network banana bhi ek bada operational challenge hai.
Toh, Model X ko chhodna ye dikhata hai ki Tesla India mein long-term khelna chahta hai, aur woh bhi affordability aur scale par. Model Y se woh premium market test karenge, par asli game toh ₹25 lakh se kam wali car se hi hoga, jo decide karega ki woh India jaise fastest-growing automotive market mein kitni badi entry maarte hain.