Stellantis ne India mein **₹4,000 Crore** aur lagane ka faisla kiya hai. Inka plan hai ki **2030** tak Jeep aur Citroen ke **12** naye models market mein layein aur **90%** localization achieve karein.
Plan kya hai?
Stellantis ne apni 'FaSTLAne 2030' strategy ke tehat India mein ₹4,000 Crore extra daalne ka announcement kiya hai. Iske saath company ka total investment badh kar ₹15,000 Crore ke aas-paas pahunch gaya hai. Company Q2 2027 se apni nayi range roll out karegi, jisme 7 bilkul naye models aur 5 major upgrades shamil honge.
Strategy ka gameplan
Stellantis do brands par alag-alag focus kar raha hai:
- Jeep: Premium SUV segment mein apni jagah majboot karega.
- Citroen: Mainstream passenger segment mein mass-market players ko takkar dega.
Lineup mein B, C, aur D-segment SUV, ek MPV, ek entry-level car, aur ek premium pickup truck tak shamil hain.
Challenges kahan hain?
India mein Maruti Suzuki, Hyundai, Tata Motors, aur Mahindra jaise purane khiladi pehle se hi jam kar baithe hain. Citroen ke liye sales volume pakadna thoda mushkil raha hai, kyunki competition bohot tight hai. Lekin, 90% localization ka target company ke margins sudharne mein madad kar sakta hai.
Exports ka sahara
Company apne Indian plants (Ranjangaon, Thiruvallur, Hosur) ko global hub ki tarah use kar rahi hai. Hosur plant mein banne wale 95% engines aur gearboxes 50 se zyada countries mein export hote hain, jo domestic sales kam hone par bhi revenue ka ek solid cushion provide karte hain.