Mercedes-Benz ne apni electric SUV, GLC 400 4MATIC ki manufacturing India mein shuru kar di hai. Price hai **₹78.50 lakh**, aur demand itni hai ki **March 2027** tak ka backlog chal raha hai. Par global level par company kuch challenges se bhi guzar rahi hai.
India mein luxury EV ka naya chapter
Mercedes-Benz India ne Pune ke Chakan plant mein apni all-electric GLC 400 4MATIC ki local assembly start kar di hai. Iska matlab saaf hai—company ab import par nirbhar rehne ki jagah India ko apni global supply chain ka bada hissa bana rahi hai. Flexible assembly lines ki wajah se ab company ka production speed aur efficiency dono badhegi.
Paisa aur Demand ka khel
Is move ke liye company ne ₹200 Crore ka additional investment kiya hai, jisse total investment ₹3,200 Crore tak pahunch gaya hai. Car ki price ₹78.50 lakh (ex-showroom) rakhi gayi hai aur response ka level ye hai ki 1,000 se zyada bookings aa chuki hain. Order book itni full hai ki customers ko March 2027 tak ka wait karna pad sakta hai!
Plant mein AI aur robotics ka use badha diya gaya hai, aur solar capacity ko bhi 70% increase kiya gaya hai taaki long-term costs control mein rahein.
Global headache aur investor alert
India mein sab kuch achha dikh raha hai, par parent company 'Mercedes-Benz Group AG' ke liye raaste thode kathin hain. October 2026 mein unhone apne profit margin outlook ko down kiya hai. Reason? China mein weak demand aur badhti competition. Saath hi inflation aur high operating costs bhi profit par asar daal rahe hain. Germany mein staff buyouts ka shuru hona ye dikhata hai ki company global level par cost-cutting mode mein hai. Investors ko ye track karna hoga ki India ki growth global margin pressures ko kitna cover kar pati hai.