Maruti Suzuki ne apne entry-level models Alto aur S-Presso ki prices ko freeze kar diya hai taaki **47%** ki sales growth bani rahe. Company apne SUV segment ke tagde profit se raw material ki badhti kimaton ko adjust kar rahi hai.
Budget cars par focus, SUV se recovery
Maruti ne baki models ke daam June se ab tak 3 baar badhaye hain, par Alto aur S-Presso ko touch nahi kiya hai. Iske peeche bada reason hai 2025 ke end mein GST kam hone ke baad aayi 47% ki sales jump. Maruti chahti hai ki jo log pehli baar gaadi le rahe hain, woh used cars ya bikes ki jagah nayi Maruti hi chunein.
Cross-subsidization ka khel
Strategy simple hai—Company apne SUV aur premium models se jo mota munafa kama rahi hai, usse entry-level cars ke badhte costs ko cover kar rahi hai. Agar Maruti yahan prices badhati, toh rural aur middle-class customers gaadi kharidna chhod sakte the.
Risk factor kya hai?
Sab kuch itna smooth bhi nahi hai. Steel ke prices 4-year high par hain aur rubber, plastic jaise materials bhi mehange hote ja rahe hain. Agar SUV ki sales mein thoda bhi pressure aaya, toh company ke liye ye balance maintain karna mushkil ho jayega. Investors ko nazar rakhni hogi ki kya company raw material ki mehangai ko aise hi handle kar paati hai ya nahi.