Whalesbook
Dzire Ka Toofani Ride, SUVs Ko Pichhad Diya!
Mazaa aa gaya yaar! Maruti Dzire ne FY25-26 mein phir se apna jalwa dikhaya hai aur desh ki best-selling passenger vehicle ka title jeet liya hai. Socho, SUVs ka zamana hai, phir bhi Dzire ne lagbhag 2.30 lakh units bech diye, Tata Nexon (jo 2.16 lakh units ke saath thi) aur Hyundai Creta (jo 2.02 lakh units ke saath thi) jaise popular SUVs ko bhi peeche chhod diya. Yeh sedan market ke liye badi baat hai, jabki aajkal lagbhag 66% sales SUVs ki ho rahi hai. Dzire isliye chalti hai kyunki yeh affordable hai, fuel efficient hai, resale value acchi hai, aur Maruti ka service network toh hai hi zabardast. Ab tak total 30 lakh units se zyada Dzire bik chuki hain. Poora Indian passenger vehicle market bhi FY26 mein record 4.7 million units tak pahuncha, jo pichhle saal se 8.4% zyada hai.
Maruti Ke Baaki Stars Ka Kya?
Dzire toh champ ban gayi, par Maruti ke doosre models ka performance mila-jula raha. WagonR, jo pehle top par rehti thi, woh ab 1.80 lakh units ke saath saatvein number par aa gayi. Lekin phir bhi, Maruti Suzuki ne top 10 mein apni jagah banaye rakhi, jisme Ertiga (4th), Swift (5th), Brezza (8th) aur Baleno (10th) bhi shamil hain. Yeh brand ki popularidad dikhata hai. Asal mein, Ciaz ke band hone ke baad Dzire hi Maruti ki akeli sedan reh gayi hai, aur sedan market mein unka share badhkar 57.2% ho gaya hai FY26 mein (FY17 mein 45.8% tha).
Mehngai Ki Maar Aur Profit Par Pressure?
Sabse badi chinta kya hai? Badhti hui commodity prices, jisme steel aur aluminum shamil hain. Middle East tension bhi isme add ho raha hai. Company ne January se costs absorb ki hain, par ab inhe apne popular models ki prices badhani pad sakti hain. Estimate hai ki April 2026 se prices 2% tak badh sakti hain. MG Motor, Tata Motors, BMW, Mercedes-Benz toh pehle hi price hike announce kar chuke hain. Yeh badhti hui costs Maruti Suzuki ke Q3 FY26 ke operating profit margin par bhi padi, jo 1.7 percentage points gir kar 11% ho gaya tha.
Analysts Kya Kehte Hain?
Analysts zyadaatar Maruti par positive hain, unka target price lagbhag ₹17,255 hai aur forward P/E 21.39 ka hai, jo kuch logon ko undervalued lagta hai. Par kuch log 'Hold' rating de rahe hain kyunki costs aur EV market mein competition badh raha hai, jahan Maruti thoda piche hai. Maruti expect kar rahi hai ki FY27 mein domestic sales 3-4% grow karegi, aur exports bhi strong rahenge. Company ke liye sabse bada challenge yeh hoga ki price hike karein par apni market share aur customers ko bhi na khoyen.