Mahindra & Mahindra South Africa mein apni position strong karne ke liye ek bada move le raha hai. Unhone apni plant ko upgrade karne ka plan banaya hai, jisse affordable vehicles ka production zyada ho sake. Ye strategy kaafi smart hai kyunki ye Chinese competitors jaise Chery ko takkar degi aur future mein lagne waale import tariffs se bhi bachayegi.
Competition Kaise Hai South Africa Mein?
Dekho, South Africa ka auto market, especially budget cars ka, ab bohot tight ho gaya hai. Chery jaisi Chinese companies ne entry maari hai aur bade players ko challenge kar rahi hain. Great Wall Motor bhi potential partnerships explore kar raha hai aur Suzuki India se gaadiyan bhej raha hai. Toyota toh already dominant hai. Mahindra toh already 2018 se wahaan apni Pik Up light trucks assemble kar raha hai.
CKD Assembly Se Fayda Kya Hai?
Ab Mahindra wahaan Completely Knocked-Down (CKD) production karne ka soch raha hai. Simple bhasha mein, gaadiyan parts mein aayengi aur local plant mein assemble hongi. Agar government finished cars par duty lagata hai, toh CKD route se Mahindra tariffs avoid kar sakta hai. Isse local manufacturing badhti hai aur demand bhi meet hoti hai. Ye move India ki Tata Motors ke bhi South Africa mein wapas aane ke trend ko follow karta hai. Ye Mahindra ke liye region mein apni market share aur influence badhane ka ek accha mauka hai.