Luxury car maker Ferrari ab India mein apna network bada raha hai. Chennai aur Ahmedabad mein naye showrooms khulne wale hain, saath hi company EU-India trade deal par bhi nazar rakhe hue hai.
Nayi Locations par Ferrari!
Ferrari ne decide kiya hai ki woh apni reach badhayenge. Ab tak sirf Delhi, Mumbai aur Bengaluru mein maujood ye luxury brand ab Chennai aur Ahmedabad mein bhi apne showroom khol raha hai. Iske liye unhone KUN Group aur Infinity Group ke saath partnership ki hai, jo dikhata hai ki unka focus India ke luxury market par kaafi badh gaya hai.
Kya Trade Deal se badlega khel?
Sabse bada sawaal ye hai ki kya luxury cars par import duty kam hogi? Abhi India mein imported cars par 110% tak duty lagti hai, lekin agar EU-India free trade agreement sign ho gaya, toh ye duty ghat kar 10% tak aa sakti hai. Ferrari ne saaf kaha hai ki agar tax kam hua, toh iska faayda seedha customers ko milega aur prices kafi neeche aa sakti hain.
Business Model ka risk aur opportunity
Investors ko ye samajhna hoga ki Ferrari abhi sirf CBU (Completely Built Unit) model par kaam karti hai. Matlab, baaki brands ki tarah (jaise Mercedes-Benz, BMW ya Audi) wo India mein local assembly nahi karti. Iska matlab hai ki har ek tax badlaav ka direct asar Ferrari ke business par padta hai. Company abhi local market ko test kar rahi hai, jisme unhone electric vehicle concept aur National Institute of Design ke saath collaborate karke indian design inputs lene ki koshish bhi ki hai.