Whalesbook
Classic Legends Ka Scrambler Plan
Classic Legends ab apna lineup expand kar raha hai, aur focus hai Scrambler segment par. Yezdi aur BSA jaise purane, iconic brands ko revive karke, company chahti hai ki riders ko ek versatile aur classic look wali bike mile. Asal mein, company ne Fiscal Year 2026 mein 39% ka zabardast growth dikhaya hai, jisme 45,011 units bechi gayi hain. Is performance ne unhe India ke top ten two-wheeler manufacturers mein pahuncha diya hai. Ye naye scramblers issi success ko aage le jaane ke liye hain, un riders ke liye jo off-road capability aur street performance dono chahte hain.
Heritage Ki Power: Yezdi Aur BSA Ka Scrambler Legacy
India ka premium motorcycle market already kaafi bada hai, around $2.4 billion in 2025, aur 2034 tak $5.8 billion tak pahunchne ka expect hai. Is growth ka fayda uthane ke liye, Classic Legends Yezdi aur BSA brands ke saath scrambler segment mein lead karna chahta hai. Yezdi bikes pehle bhi custom modifications ke liye famous thi, aur BSA models toh 1940s se hi rough terrains ke liye adapt ho chuki hain. Ye puraana connection naye scramblers ke liye ek strong story banata hai. Market mein competitors bhi tough hain, jaise Triumph, Ducati, aur Honda. Royal Enfield toh ek major player hai hi, jinhone FY26 mein 1.2 million se zyada units bechi hain, jo ki 11% growth hai. Co-founder Anupam Thareja ka kehna hai ki unki strategy asli classic designs aur genuine riding feel dene par focus karegi.
Badi Takkar, Badi Competition
Par bhai, Competition bhi kuch kam nahi hai. Classic Legends ek private company hai, isliye Mahindra & Mahindra (jiski market cap $39 billion aur P/E 20.7x hai April 2026 mein) jaise public companies se direct comparison mushkil hai. Mahindra ke paas vehicles ki wide range hai, jabki Classic Legends premium niche par focus kar raha hai. Royal Enfield ka mid-size segment mein hold ek bada challenge hai. Company ka target tha late 2024 se ek saal ke andar 100,000 annual unit sales ka, jismein abhi kaafi growth chahiye. Pichle launches, jaise 2022 Yezdi scrambler launch, ko repeat ya improve karna hoga. Reliability aur solid engineering par focus karna bahut zaruri hoga, taaki competitors ko takkar de sakein jo already classic looks aur brand appeal use kar rahe hain.