Mahindra Holidays and Resorts India Ltd. is significantly expanding into the leisure hospitality business by launching a new luxury brand, Mahindra Signature Resorts, under a wholly owned subsidiary. The company plans to invest approximately ₹1,000 crore in this new vertical, aiming to broaden its portfolio beyond vacation ownership and tap into faster-growing tourism segments in India. This move is part of a larger strategy to become India's number one leisure hospitality player.