Whalesbook
India's Telecom Regulatory Authority (TRAI) has ordered telecom access providers to ensure all business SMS templates are properly tagged. This regulation requires businesses to label variable message components like names, links, and phone numbers with specific tags (e.g., #name#, #url#) within 60 days. The aim is to prevent scammers from inserting fake links into legitimate-looking messages, thereby enhancing security and protecting consumers from phishing and fraud.