Whalesbook
Major AI platforms like OpenAI's ChatGPT, Google's Gemini, and Perplexity are offering free premium services in India. This move is seen by investors as hyper-growth but by analysts as a strategic 'takeover of cognition' and market power. India's unique digital behavior makes it a critical test market for AI systems, driving rapid user acquisition and data collection. This undeclared competition between global AI firms and Indian telecom operators like Jio and Airtel risks creating AI monocultures and hindering local innovation.