TVS Motor Roars! New Ronin Agonda & Apache RTX 20th Year Special Launched at MotoSoul!

TVS Motor Company celebrated its annual MotoSoul festival by unveiling new motorcycle editions, marking significant additions to its popular lineups. The company introduced the TVS Ronin Agonda, a limited-edition model, and the TVS Apache RTX anniversary edition, commemorating 20 years of the Apache brand.

New Motorcycle Launches

The TVS Ronin Agonda is inspired by the custom-culture design ethos of the TVS Ronin brand. Its aesthetic draws from Goa's Agonda Beach and features a distinctive white-led color palette with retro five-stripe graphics, highlighting the bike's embrace of modern-retro design. This limited-edition model is priced at Rs 1,30,990 (ex-showroom, India) and is slated for sale starting from the end of December.

Apache 20th Anniversary Celebration

To mark two decades of the TVS Apache nameplate, which includes the RTR and RR motorcycle ranges, the TVS Apache RTX anniversary edition was unveiled. This special edition sports an exclusive black and champagne gold anniversary livery. It is further distinguished by limited-edition badging and a commemorative 20-year crest. This launch reinforces the brand's 'Track-to-Road' philosophy, bringing race-bred technology from TVS Racing to riders.

Custom Bike Showcases

In addition to the production models, TVS Motor also showcased two unique custom bikes created in collaboration with Smoked Garage, an Indonesian custom studio. These include the TVS Ronin Kensai, featuring aggressive geometry, a floating seat, and advanced suspension, and the TVS Apache RR310 Speedline, which boasts slick tires, a bespoke swingarm, and lightweight composite bodywork for enhanced performance.

Management Commentary

Sudarshan Venu, Chairman of TVS Motor Company, inaugurated the fifth edition of MotoSoul. He stated, "TVS Motosoul is a festival that stands for individuality, custom culture and youth expression, celebrating our shared passion for motorcycling." He also highlighted the 20th year celebration of TVS Apache, acknowledging its 6.5 million customers worldwide and the thriving global communities, AOG and Cult.

Impact

These new model launches and special editions are expected to boost sales for TVS Motor Company by attracting new customers and engaging existing enthusiasts. The focus on custom culture and anniversary celebrations aims to strengthen brand loyalty and market presence in the competitive two-wheeler segment.

• Impact Rating: 6/10

Difficult Terms Explained

• Custom-culture design ethos: A design philosophy that emphasizes unique, personalized, and often retro-styled modifications for vehicles.
• Modern-retro design: A style that combines classic, vintage aesthetics with contemporary technology and features.
• Livery: The distinctive paint scheme, graphics, and branding applied to a vehicle, especially for racing or special editions.
• Track-to-Road philosophy: The principle of transferring high-performance technology and engineering from racing environments (the track) to motorcycles designed for everyday use (the road).
• Bespoke swingarm: A custom-designed and manufactured rear suspension component for a motorcycle.
• Composite bodywork: Vehicle body panels made from lightweight and strong materials like carbon fiber or fiberglass.
• CNC-machined triple T: A precisely engineered front suspension component (triple clamp) manufactured using advanced Computer Numerical Control (CNC) technology for enhanced stability and control.
• Air suspension: A type of suspension system that uses compressed air to support the vehicle, offering adjustable ride height and damping.