POCO has introduced the M8 Power in India, priced from ₹24,999, featuring a massive 8,000mAh battery. The device targets the competitive mid-range market, though it is important for readers to note that POCO operates as a sub-brand under Xiaomi and is not a publicly listed company.
POCO has officially entered the mid-range smartphone segment in India with the launch of its new M8 Power. The smartphone is positioned as a battery-centric device, featuring a substantial 8,000mAh EV-grade silicon-carbon battery that aims to provide extended usage time for media-heavy users. The device is priced at ₹24,999 for the 6GB/128GB variant and ₹27,999 for the 8GB/128GB model.
Market Position and Brand Structure
For market participants tracking the consumer electronics space, it is important to clarify that POCO operates as a sub-brand of the global technology firm Xiaomi. POCO is not a standalone publicly traded entity on any stock exchange. While market data sometimes mentions other companies with similar names, such as the Shenzhen-listed POCO Holding Co., Ltd. (SZSE: 300811), that entity is a separate manufacturer of magnetic materials and is not affiliated with the smartphone brand. Investors looking to gain exposure to the smartphone sector typically look at the parent company, Xiaomi, or the broader components ecosystem, rather than the POCO brand directly.
The M8 Power enters a highly competitive ₹20,000–₹30,000 price bracket in India, where consumer preferences have shifted toward devices that offer long battery life and quality display experiences. By focusing on a large battery and a 6.9-inch FHD+ AMOLED display, the company is attempting to differentiate itself from competitors who often prioritize raw processing power or high-end camera sensors in this segment.
Hardware and Performance
Under the hood, the POCO M8 Power is equipped with a Qualcomm Snapdragon 4 Gen 4 chipset. The device is designed for balanced performance rather than high-end gaming, which aligns with its focus on battery efficiency. The phone supports 22.5W reverse charging, allowing it to act as a power bank for other devices, though the bundled 45W charger takes over 100 minutes to fully charge the large battery.
In terms of software, the device runs on Xiaomi’s HyperOS 3, based on Android 16. A key differentiator for the brand in this launch is the promise of four years of major Android OS updates and six years of security patches. This is a significant commitment that aims to improve the long-term value of the device for users who prefer keeping their phones for several years.
Camera and Build
The camera system features a 50MP primary lens and an 8MP front-facing camera. While the primary sensor is capable of producing clear images in well-lit conditions, the device lacks Optical Image Stabilization (OIS), which may limit video stability and low-light performance compared to some competitors. The build quality includes IP65 splash and dust resistance, adding a layer of durability to the design.
Moving forward, the primary factor for consumers and market analysts to monitor will be how the device’s performance and battery life hold up in daily usage compared to other mid-range offerings from peers. The success of the M8 Power will depend on whether its battery-first approach manages to capture significant market share in a segment dominated by rapid hardware updates.