Walmart-owned Myntra has integrated artificial intelligence to reduce seller onboarding from weeks to just two days. The platform is also using AI to speed up product catalog creation and enhance personalized shopping experiences for its users.
Myntra, the fashion e-commerce platform owned by Walmart, is scaling up its use of artificial intelligence to improve operational efficiency and customer engagement. The company stated that these technological upgrades are aimed at speeding up backend processes while simplifying how consumers discover and buy products.
Operational Efficiency Gains
The most significant impact of these AI tools is visible in the company's seller ecosystem. By automating several administrative tasks, Myntra has reduced the time it takes to onboard new sellers from a range of 10 to 15 days down to just one or two days. Similarly, the time required to generate product catalogs has decreased from a full day to approximately four hours. This speed is critical in fashion retail, where new trends emerge rapidly and require quick listing to capture consumer interest.
Internally, the company has reported a 40% increase in the speed of rolling out new platform features. Additionally, complex supply chain simulations that previously took two days are now completed in about one hour. This efficiency allows the company to handle larger volumes of data and operations without a proportional increase in manual human effort.
Consumer Experience and Personalization
For the end user, AI is being used to make shopping more intuitive. Currently, 90% of monthly active users receive personalized search results tailored to their preferences. The company’s size recommendation engine now covers 85% of eligible clothing items, a feature designed to reduce product returns by helping customers choose the correct fit. Furthermore, the platform's conversational AI assistant, Meera, is handling over 30% of routine customer service inquiries, which allows human support staff to focus on more complex issues.
Strategic Business Context
Myntra is part of the broader e-commerce market in India, which is increasingly adopting generative AI to remain competitive. While these tools offer clear advantages in productivity, the company faces the ongoing challenge of maintaining high-quality catalog standards while scaling. The company currently generates between 400 and 600 product videos daily using its AI infrastructure.
Investors may monitor how these technological investments translate into better profit margins over time, as reducing onboarding times and automating customer support can lead to lower operational costs. However, the ultimate success of these tools depends on their ability to consistently improve sales conversion and reduce the high logistics and return costs typical of the Indian online fashion market. The company maintains that all AI deployments remain under human oversight and governance protocols to address data privacy and compliance standards.