Bengaluru-based AI firm Live2.ai has raised Rs 130 crore in a pre-Series B round led by IvyCap Ventures. The startup, which was incubated by the listed company Xelpmoc Design and Tech, plans to use the funds to expand its global AI agent platform. Investors may monitor the firm's international growth and its ability to scale revenue in a competitive AI marketing market.
Live2.ai, an artificial intelligence startup based in Bengaluru, has secured Rs 130 crore in a pre-Series B funding round led by IvyCap Ventures. The company, which operates under the entity name Woovly India Private Limited, plans to use this capital to advance the development of its artificial intelligence agents and expand its business presence globally. A significant portion of the funding is allocated toward upgrading cloud infrastructure across North America, Europe, and the Asia-Pacific region.
The startup provides a platform that integrates social media data with marketing operations. Instead of manual tools, it uses AI to handle tasks such as brand reputation management, crisis detection, and autonomous marketing responses. The company reports that its platform currently supports over 200 global brands, including names like Schwarzkopf and Titan Brands. According to the company, it has achieved a fourfold increase in revenue over the last 12 months, with approximately 90% of this revenue generated from international markets outside of India.
The business was incubated by Xelpmoc Design and Tech, a publicly listed technology consulting firm that maintains a stake in the business. For investors in Xelpmoc, this funding event marks a notable development in the performance of its incubation portfolio. The company is currently focused on hiring data science and engineering talent in Singapore, India, and Western markets to support its stated growth plans.
While the company has reported strong revenue growth, the AI sector involves significant challenges. Investors should consider that the AI-driven marketing technology space is highly competitive, with many established players and new startups vying for market share. Additionally, the company faces risks related to international regulations on data privacy and the operational complexities of managing global infrastructure. As the company expands, the ability to maintain profit margins while balancing high spending on technology and talent will be a key factor for its long-term financial health. The next important steps for the company will be the successful deployment of its new AI agents and the sustainment of its revenue trajectory in global markets.