Enterprise AI startup Kily has secured Rs 30 crore in a funding round led by Sorin Investments. The capital will support the company's platform that automates operations for consumer brands on e-commerce and quick commerce marketplaces.
Enterprise AI startup Kily has raised Rs 30 crore in a funding round led by Sorin Investments, with participation from investors including Razorpay and Wyser Capital. The company plans to use these funds to improve its product technology and expand its market reach for brands selling on major online platforms.
Scaling Autonomous Operations for Brands
Founded in 2025, Kily offers a platform that uses artificial intelligence to help consumer brands manage their online presence. The company’s tools are designed to automate complex daily decisions for brands on e-commerce and quick commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart. Kily’s software processes data from these marketplaces to manage tasks like pricing, advertising, and inventory control. By using autonomous AI agents, the company aims to help brands scale their operations more efficiently. According to the company, it already works with several major consumer brands, including large conglomerates like ITC.
Investor Focus on Enterprise AI
The funding reflects a growing interest from venture capital firms in software that can perform tasks independently rather than just assisting human users. Sorin Investments, the lead investor in this round, is an early-stage firm co-founded by former KKR India CEO Sanjay Nayar and Caravel Group CEO Angad Banga. The firm closed a maiden fund of Rs 1,347 crore in 2024. For Kily, this injection of capital is expected to help the startup compete in the increasingly competitive space of e-commerce automation tools. As brands face pressure to manage thousands of daily variables on online marketplaces, demand for software that can optimize advertising and inventory in real time has increased.
For investors monitoring the sector, the key development to watch will be Kily's ability to convert this funding into long-term revenue growth. While the startup focuses on automating operations, it will need to navigate the fast-paced changes in e-commerce platform policies and maintain its partnerships with large consumer brands. The company's success will depend on how effectively its AI agents can adapt to the evolving algorithms of major marketplaces.