Pune-based logistics tech firm FreightFox has raised ₹5 crore in a Pre-Series A round led by HighLeaf. The company, which provides automated freight management software to large corporations, will use the funds to scale its enterprise sales team and enter international markets. This move highlights the increasing corporate demand for digital supply chain visibility tools in the Indian logistics sector.
FreightFox, a Pune-based logistics technology startup, has successfully raised ₹5 crore in a Pre-Series A funding round. The investment was led by HighLeaf, with participation from angel investors Vijender Yadav and Puru Gupta, alongside existing investor Aeravti Ventures. While FreightFox operates as a private company and is not listed on public stock exchanges, this funding reflects the growing momentum in India’s B2B software-as-a-service (SaaS) sector, particularly within logistics and supply chain management.
Founded in 2020 by CEO Nitish Rai, the company provides an AI-powered Transportation Management System (TMS) and a control tower platform. These digital tools are designed to help large enterprises modernize their freight operations by replacing manual processes with automated tracking, procurement, and invoice settlement. For corporate clients, these platforms are intended to provide real-time visibility into inbound and outbound cargo, which can help in reducing operational friction and costs.
The company has demonstrated operational scale, reporting that its platform has managed over six million trips to date. Its client list includes several major corporations, such as AB InBev, Bridgestone, Coca-Cola, PepsiCo, Hero MotoCorp, and CEAT. The ability to retain and manage logistics data for these large firms indicates that the company has moved past the initial proof-of-concept stage.
FreightFox plans to use the newly raised capital to strengthen its enterprise sales force and expand channel partnerships within India. Furthermore, the company has set its sights on international market entry, which will require significant capital and strategic execution. Moving into global markets often involves navigating complex regulatory environments and competing against established international logistics software providers.
For readers observing the logistics technology sector, the primary risks associated with this growth phase include intense competition and the challenges of international scaling. The market for supply chain visibility tools is crowded, and FreightFox must compete with both legacy logistics players adopting new technology and other well-funded SaaS startups. Additionally, early-stage companies often face the risk of high cash burn as they invest in sales and global expansion. The company’s success will likely depend on its ability to effectively scale its platform adoption without diluting its margins or overextending its operational capabilities.