Aurum PropTech is acquiring Locon Solutions, the parent firm of Housing.com, in an all-share deal valued at Rs 458 crore. The transaction will increase REA India’s stake in the company to 24.9%. Investors should watch how this integration of Housing.com’s large user base impacts Aurum’s long-term profitability and platform reach.
Aurum PropTech has announced a definitive agreement to acquire Locon Solutions, the parent company behind the popular real estate portal Housing.com. The deal, valued at Rs 458 crore, is structured as an all-share transaction. To fund the purchase, Aurum PropTech will issue approximately 1.98 crore equity shares to REA India at a price of Rs 231.42 per share. Following this issuance, REA India, which is backed by News Corp Australia, will see its shareholding in Aurum PropTech increase significantly from 5.54% to 24.9%.
Strategic Consolidation in Proptech
This acquisition represents a major consolidation effort within India’s real estate technology sector. Aurum PropTech aims to combine its existing ecosystem—which includes residential brokerage, society management, and data analytics tools—with the high-traffic platform of Housing.com. According to company disclosures, Housing.com currently attracts over 58 million monthly visits and maintains 12 million active monthly users. By integrating this platform, Aurum PropTech seeks to manage the entire home-buying journey, from the initial online search and discovery phase to the final transaction closure.
Financial Context and Capital Plans
Locon Solutions has shown notable growth in its top-line performance, reporting an audited turnover of Rs 687.46 crore for the financial year 2024-25, compared to Rs 447.49 crore in the previous year. For Aurum PropTech, this acquisition is the ninth in a series of strategic buys completed over the last four years. In addition to the acquisition, the company’s board has approved the issuance of 51 lakh convertible warrants to its promoter, Aurum RealEstate Developers, to raise up to Rs 118.02 crore. These warrants can be converted into equity shares within an 18-month period, providing the company with additional capital flexibility.
Investor Monitorables
The transaction is subject to necessary approvals, with an extraordinary general meeting for shareholders scheduled for August 14. A key area for investors to track will be the efficiency of integrating two distinct technology stacks and user bases. As the company expands its footprint, the ability to improve margins while managing the increased scale of operations will remain important. Shareholders may also monitor the timeline for completing the acquisition, which is currently expected before September 30, and any updates regarding the utilization of funds raised through the warrant issuance.