Whalesbook
AI Drives Efficiency
Epsilon India is seeing major productivity improvements thanks to artificial intelligence, enabling higher output without needing to hire more people. Pratik Nath, managing director of Epsilon India, explained that AI is speeding up code generation and allowing the existing team to handle more tasks in software development and operations. While the direct link between AI and reducing project backlogs is still being studied, the company notes better project selection and teamwork focused on business value. AI has also led to quicker fixes for technical support problems and faster rollout of customer loyalty programs using self-service tools.
India's Global Centers Focus on Value
Global Capability Centers (GCCs) run by multinational companies in India are increasingly prioritizing real results and delivering value, moving beyond just cost savings. Nath warned that companies slow to adopt AI could fall behind rivals. Conversely, those leading the way with AI are likely to see a major turning point in their growth. This shift suggests a wider industry trend where using advanced technology is becoming crucial for offshore operations.
Competitive Edge with AI
Epsilon India's quick adoption of AI gives it an advantage over competitors who may still be in the early phases of using this technology. Companies that successfully use AI are expected to lead in efficiency and service delivery. This trend points toward offering higher-value services powered by technology, which could mean more revenue and better profits for early adopters in the GCC sector. As AI continues to evolve, it will likely keep shaping how technology hubs worldwide operate and compete.